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Saturated Domestic Markets
That market is not opened to anyone else. It's full. DC = GDP per capita > $10,000 DC = Developed Countries DCs need to expand to NICs- Newly Industrializing countries -Brizil, China, Japan Ex. McDonalds has expanded all overt the world and has 1 McDonalds for every 20,000 people. Because McDonalds is saturated in America. Ex. Auto Industry; 1995 china they ride bikes for transportation. 2014 today everyone drives, and all are new drivers, meaning not so safe. China
surpassed USA for how many cars are sold per year. Therefore every American car manufacturers are going over there to sell their cars. Ex. Phone Adoption; Phone companies are expanding across the world. A lot more people are using phones. Hong Kong is 187% using cell phones. Ppl have more than 1 cell phone. NICS : have much faster growth (growing middle class economies) BRICs (Brazil, Russia, India, China) large pop. Growing middle class. China > 9% for 11 yrs LDCs:
< $2,500 GDP per capita markets for little luxuries (Candy, movies) Sets with similar terms - Social Science
- Business
- International Marketing
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