Before implementing a change like a new video, an updated icon or screenshots “live on the iOS App Store”, you might want to run an A/B test to make sure that it is actually going to help your conversion rate. Show As mentioned, the end goal of this kind of changes is to increase the number of visitors who download your app. So the idea behind A/B testing a change is to find which version (A or B) increases your conversion rate the most, so you can implement it on the App Store. Because there is no A/B testing tool in iTunes Connect you need to do this using a 3rd party tool like Splitmetrics. In this article we give you examples of things you can test, how to come up with the best possible tests and how to run your A/B tests with Splitmetrics to increase your conversion rate. >> READ MORE: Double Your App Conversion Rate with App A/B Testing << Doing a pre-post analysis for App Store Optimization with iTunes Connect App AnalyticsThere is no A/B testing tool in iTunes Connect. Using a 3rd party tool is very interesting but it does require investing in a new tool. So how can you measure the impact of a change on your App Store listing for free? The answer is to run what we call a pre-post analysis: comparing your app’s click-through rate and conversion rates before and after the change. This step-by-step guide starts from Apple App Analytics definitions and then explains how to set up your analysis to get the most relevant results possible. This means which testing period and which metrics (CTR and CVR) you want to calculate. You can also download our Pre-Post Analysis Spreadsheet that you can use to save time when calculating your CTR/CVR and measuring the impact of an ASO change. And of course we explain in details how you calculate each metric, how you can filter results for relevancy and ultimately be confident in analyzing results. >> READ MORE: The step-by-step guide to pre-post analysis for ASO with iTunes Connect App Analytics << Published Mon, Jun 25 2018 5:12 PM EDTUpdated Tue, Jun 26 2018 11:51 AM EDT
Apple CEO Tim Cook speaks during the 2018 Apple Worldwide Developer Conference (WWDC) at the San Jose Convention Center on June 4, 2018 in San Jose, California. Justin Sullivan | Getty Images Apple just launched the public preview of iOS 12. That means you can now try the new software features that are coming to iPhones and iPads this fall. The public preview is a way for Apple customers to try new software that's relatively stable but that might still have bugs and other issues. That means you can try features such as the new Measure application, Memoji, Screen Time and more, all before the final versions are released to the public in the fall. It's easy to get started. Here's how.
That's all. Now you're running the new iOS 12 public preview. Again, apps and features might still be a bit buggy, so don't test it unless you're comfortable with imperfect software. If you want, you can also install public preview of Apple's other new software, including macOS High Sierra and the latest version of watchOS for the Apple Watch. Apple will update the software frequently until the final launch sometime in the fall. Watch our live stream for all you need to know to invest smarter. iOS 8 will feature a long list of new features that will be beneficial to app publishers. If you haven't read our posts on iOS 8 screenshots and app bundles, take a few minutes to read them to get up to speed on how they will work. In this post we will discuss another great addition to iOS 8: App Preview videos. Learn how to create them, what to include in your videos and when they will be available to the general public. How To Create App Preview VideosRecordingThere are different ways that you can create an App Preview video. Apple recommends that you use a new feature in iOS 8 and OS X Yosemite to create app video captures. When you connect your iOS device to your Mac via a Lightning connector, the device will automatically be available for use as a video camera. You can then record the screen of your device from your Mac, using QuickTime Player. If you have a game, there are also recording SDKs that allow players to record their game play. You could get permission to use some actual footage from your players and include it in your video. Editing And UploadFrom there, you can edit the video using the editing software program of your choice. Some good options are: Screenflow, iMovie or Camtasia Studio. If you want to go with a professional software solution, you can use something like Final Cut Pro or Sony Vegas Pro. But you shouldn't need anything this expensive/fancy. Apple has made sure that free tools like iMovie are enough to produce a great App Preview. When you are finished editing, upload the video directly to iTunes, just like you upload your screenshots. What To Include In Your VideosApple mentions on their website that your video must primarily consist of device captured footage. Think about why people love your app and showcase that feature. Maybe you have amazing graphics or your app makes a complex task easy to do. Focus on that aspect of your app in your video. Also keep in mind that App Preview videos will be limited to 30 seconds. Therefore, be sure to storyboard your video to maximize the effectiveness of your video. This may not seem like a lot of time. But Apple's example App Previews have demonstrated that it is more than enough time to make a positive impression. If you want to add some background music, be sure to purchase properly licensed music. If you want to narrate your App Preview but you don't have a "movie announcer" voice, be sure to look around for voiceover talent that can give your video the right feel. ExampleIf you don't know where to begin with your app promo video, then here is an idea to get you started. I really like this app video. It is for the iOS email app Mailbox. The video is shot with a video camera, but the iPhone screen is easy to see. If this video was to be used as an App Preview video, the native screen recording would have to be used. It is short and showcases the simplicity of the app. The background music also makes this video interesting. ConclusionA well crafted iOS App Preview video can help you attract more attention and get more downloads. If you are on a budget, our previous post can help you create an amazing video, without spending a lot. iOS 8 and App Preview videos will be available soon after the September 9th Apple iPhone 6 announcement. For the complete App Preview video guidelines, watch the presentation on the WWDC 2014 website. There is still time to get your video ready. Get started now. What are you most excited about in iOS 8? Let us know in the comments below... |