Using Bullet Points in Business WritingBusiness writing must be concise, clearly organized, and easy to scan for important information. Bullet points—informative lists usually marked by geometric shapes (sometimes numbers)—can help you organize and emphasize information quickly and effectively, especially in emails, memos, meeting agendas, presentation talking points, and business letters. The purposes of bullet points include the following: Show
Effective bullet points rely on effective headings in documents: Use headings to signal to your audience what information your bullet points cover, which will make your document easier to scan for readers and help you organize your information effectively. Bullet points, when overused, can detract from the goal of your document. If all of your information is bulleted, your audience may not understand which information is most important. This handout outlines the ways in which bullet points should be used as well as ineffective uses of bullet points in business writing. How to use bullet points
Follow up a bulleted list with a sentence or two to give readers some closure. Bullet points vs. numbers or letters
Do not be afraid of bullet points, but remember: bullet points are used to convey information quickly; using bullet points next to paragraphs of information will not help your audience find information easily. Howe Writing Initiative ‧ Farmer School of Business ‧ Miami University If you need this resource in another format for accessibility, please contact How is business writing different from any other writing?Good business writing doesn’t happen accidentally. Much like how the content of business communication is deliberate and thought-out, so too is the process to become a good business writer. Business writing consists of all the written communication that has to do with the professional workplace. From internal emails to guidebooks to client proposals, it’s important to master the written word in this setting. The way you write reflects on the way your company presents itself. Your ability to deliver clear information in a concise manner is crucial to upholding a solid reputation and making a positive impact on clients. While academic writing focuses more on factual, researched content and takes on a more formal tone, business writing has the leg room to be more relaxed. It’s okay to use the more personal “I” and “you” versus a third-person writing style. But, just as you’d never want to turn in an academic paper full of grammatical issues and confusing sentences, your business writing should also be free of any errors or inconsistencies. They should both go through rounds of revising. There are four different types of business writing. Each is for a different targeted audience, has a different purpose, and therefore needs a different writing style.
Examples
Informational Examples
Transactional Examples
Persuasive Examples
How to develop an effective business writing styleKnow who you’re writing for and whyYou should never write blindly. Always, always, know who you’re writing for and what it is you want them to know. ✅ Identify your target audience ✅ Define the
purpose of your writing A part of this writing process involves identifying what type of business writing you’re producing. If you can recognize that it’s persuasive and client-facing, you’ve done half the work of figuring out how you need to write the copy. Focus on clarity over quantityClarity is easily muddled when it comes to the written word, but there are a few ways to easily and quickly address this aspect of business and professional writing. ✅ Avoid jargon and overusing acronyms ✅ Shorten and simplify sentences While you’re at it, be sure to look for holes in the context or message — like places where you took a logical leap, or forgot to include information about how something is relevant to the main topic. Each sentence and paragraph should support the others in creating a coherent message. Streamline structure and organizationSometimes it’s difficult to know where to begin with business communications, especially if you’ve got pages and multiple decks of business research, analysis, and creative ideas. Say what you need to say in the first sentence and make the rest of the copy easy to follow. ✅ Lead with the important stuff ✅ Break lengthy copy into smaller sections Visually friendly formatting is especially important when you’re talking to someone who doesn’t necessarily have to listen to you, like a prospective client who may not have a lot of time to devote to reading emails. Making it easier for readers to understand your writing will help you achieve your goals. Fine-tune your tone and business writing styleThe way that a piece of business or professional writing makes a reader feel is important, too. A professional and friendly tone helps foster a sense of congeniality between yourself and your clients and coworkers. ✅ Formal is not necessarily the same thing as professional Example of formal phrasing: Both of these statements convey the same general message, but the tone is different, due to word choices and their connotations. The first statement relies on formal phrasing, and potentially implies a difficult conversation ahead. ✅ Lean on templates for consistent communications Write like you speakThere’s no need to make your writing sound like someone you’re not. People prefer relatability, transparency, and personality — even in business writing. ✅ Use the active voice over the passive voice Example of using active voice in business writing: In these examples, “she” or “her” is the subject and “wrote” or “was written” is the verb. Not only does the active voice example sound more like a real human talking, it’s easier to understand. ✅ Avoid “robotic” business
language Having a term bank on hand or a tailored style guide can help you avoid the drab, monotone writing we’re warning you about. AI writing assistants exist today to assist anyone who writes, on any medium of their choosing, with their business writing skills. The future is now — AI writing assistants improve how people write at workWhether you realize it or not, AI has become part of everyday life — auto-correct when you’re texting, Google’s suggested edits in Gmail, etc. AI writing technology has improved since Grammarly first launched, and companies like Writer are leading the way with AI catered specifically to business writing. Professional AI writing assistants not only help people write better at work, but scale their writing processes, save time, and publish their content confidently. Sometimes the right word isn’t coming to you. We don’t all have time — especially in a fast-paced business setting — to find that right word. AI writing assistants are perfect for giving your text a final proofread, suggesting any changes to your writing voice, or helping you repurpose your content into different formats. With Snippets, Writer makes it easy for your team to reuse approved content.Take your business writing to the next level with WriterWriter has everything you need to improve your written communication in the business world. Whether you’re drafting an email and need to up your transactional writing game or need help abiding by the writing tips we mentioned, we’ve got you covered. Create your own approved Snippets and make sure your business communication is always meeting the highest standards. Formulate a living, breathing style guide so that all of the business writers in your company are following the same guidelines. Produce a term base that keeps track of the terms you’ve approved and the terms you’ve denied. Emails, social media posts, Google Docs — you name it. With Writer, and with whatever medium your company uses, you can make sure everyone is adhering to a single source of truth. In-text suggestions will make sure you’re favoring active voice over passive voice and avoiding confusing jargon. You get the picture. Illustration by Natalie Nelson Start communicating like a professional today. Get Writer for all your business writing needs.What does it mean to be concise in business writing?Concise writing means using the fewest words possible to convey an idea clearly. There's a reason why writing concisely is recommended so often—it's excellent advice.
Does all business writing have to be completely formal?Degree of Formality
The style of business needs to be professional and courteous, but not overly formal. There should not be too many extra words. This is not the place for figurative language. It's best to be direct and to the point in business writing, avoiding unnecessary adjectives and adverbs.
What is business writing write process of business writing?What is business writing? Business writing is a form of written professional communication. Business communications can be internal, which is when you're writing to those within your workplace, or external, written for clients or customers.
What is good business writing?Effective business writing is written with a clearly defined audience and purpose in mind. This is results-oriented writing. The text helps the reader do or know something. The writing style should be written to be concise, relevant, and understandable.
|