At Luxury Presence, we know social media can be an effective tool for building your real estate brand and positioning yourself as a market leader.

With our social media expertise, we’ve seen time and time again how crafting a strong Instagram presence can help real estate agents and teams stand out and get results.

Think jaw-dropping, magazine-worthy visuals, snappy, polished content, relevant hashtags, professional headshots, and punchy bios.

You’ll find each of these elements in today’s best real estate Instagram accounts. If your Instagram profile could use an upgrade, the following accounts are a great source of inspiration.

From strictly professional accounts to those that blend business and personal life, this is a list of the best real estate accounts on Instagram.

Luis Iglesias Real Estate

Luis is doing a lot right with his Instagram, but one thing is for sure: he can post a good picture. His IG account is full of crystal-clear luxury real estate images, with each post detailing property information and how best to get in touch.

He mixes up his content by focusing on property details, like a brand new, top-of-the-line cooktop and custom cabinets, with exterior shots of a property showing architectural lines and impressive landscapes.

Takeaways:

• Create an informational bio that also highlights your accomplishments
• Include contact information with each listing

Chad Carroll

With almost half a million followers, Chad Carroll’s Instagram features a healthy mix of professional, listing-related, and playful content to show off his personality.

On the personal side, he is not afraid to post photos of his family—and professionally, he gives frequent shoutouts to the people on his team and the success of his agency.

When he posts a property photo, he will clarify at the beginning of each post (from just-listed to sold).

Takeaways:

• Mix in some of your personality into captions and updates to be more relatable
• Include the status of each listing in a clear and informative way

Ginger Martin Luxury Real Estate

While many real estate accounts feature exclusively outdoor photography, Ginger Martin also posts interior images. She’ll zoom in on a doorway with a view of an impressive backyard or post a drone shot showing off a property’s private vineyard.

You never know what might excite a potential buyer, so you should put your creativity to work getting a few non-traditional angles of each listing you post.

Takeaways:

• Use a mix of video, static image, and slideshow posts
• Capture the attention of buyers with “Coming Soon” posts or exclusive walkthroughs through IGTV videos

WSJ Real Estate

The Wall Street Journal’s real estate Instagram account doesn’t shy away from the fact that they are a corporate account. They have a large audience that expects a specific presentation style, and the WSJ caters to this. Posts feature stunning photography with a “headline” overlaid on the photo itself.

Captions are reserved for more detailed writing and reporting. They feature real estate news stories that tug at emotions, as well as celebrity properties and unique luxury listings.

Takeaway:

• Sprinkle in local news content about homes that have recently sold or are on the market
• Analysis can both inform and entertain readers while emphasizing your expertise

Alicia Drake Real Estate

Alicia Drake’s account touches everything she’s currently working on. This includes her properties for sale, her “Coffee & Conversations“ Youtube channel (where she interviews real estate experts), and her seminars, where she offers real estate industry advice.

Naturally, she isn’t shy about posting selfies and discussing what keeps her motivated.

Takeaway:

• Be confident when showcasing your personal knowledge of the real estate industry, from interior design to financing and education
• Don’t be afraid to toot your own horn

Barry Cohen Homes

Professional images and a modern, consistent typeface make Barry Cohen’s Instagram account worth following.

Each post includes important listing information and descriptive content (but not excessive). Instagram only features the first three to four lines of text in a user’s feed, so it’s important to nail the first two lines of each post.

Barry also takes time to feature testimonials from happy clients.

Takeaways:

• Add text over thumbnail images to highlight important features or topics
• Include success stories and other testimonials from happy clients

The Dawn McKenna Group

Dawn McKenna uses her Instagram page to highlight her team and sprinkles in just enough about her personal life to keep things interesting.

She features ‘for sale’ and ‘coming soon’ properties with all the information buyers need in her captions.

She also goes a step further and gives video tours for some of her more lavish properties.

Takeaways:

• Show you take pride in your team by highlighting their accomplishments, unique stories, and your office culture
• Post content that sparks a conversation with your followers (and then engage with them)

Breitenbach Advisory

Breitenbach Advisory prides itself on its ability to “disrupt the status quo.” The team says this outright in their bio, setting the tone for the rest of their page.

They feature a cohesive brand by ensuring all their highlight reels and posts have the same colors and logos. They’ve put work into their highlight reels (which stay permanently on the profile, as opposed to stories, which disappear).

Viewers can deep dive into their portfolio, press materials, record-breaking sales, and new developments.

Takeaways:

• Build consistency for your brand by using the same color palette throughout your page
• Clearly and concisely highlight your unique value proposition, area of expertise, and achievements in your Instagram bio to attract your target audience

Tomer Fridman

Tomer Fridman does not skimp on his photos. Visitors to his page can tell that the properties he lists are given the attention to detail they deserve.

Each property post features a slideshow of images showcasing the most notable and luxury features. Tomer builds trust by posting about his in-person events and personal awards.

Takeaways:

• Let your professional photographer be creative when it comes to capturing your listings
• Consider aerial views or images from uncommon perspectives

The Elmes Group

The Elmes Group specializes in waterfront luxury properties, and their Instagram page does a great job reminding viewers of their particular niche.

The page mixes waterfront drone footage with property closeups to create dynamic content that appeals to their high-net-worth clients.

They highlight each team member’s successes and include personal touches like

throwbackthursday posts in honor of their “fearless leader” and CEO Tim Elmes.

Takeaways:

• Your market niche should be obvious when followers review your content
• Go beyond the surface by diving into related topics—from how-tos to best-ofs

Madison Malibu

Madison Hildebrand’s Instagram account is all about personal branding. He is unafraid to show his personality and lifestyle, including his 6-pack abs and his “rescue pets”, Pablo and Luna.

Madison connects with his followers by asking questions to start conversations, posting inspirational content, professional-looking selfies, and writing his captions in a conversational tone.

Takeaways:

• Switch the focus from listings to yourself for a more personal and relatable feel
• Try personalizing the way you write about showings, using words and phrases that define your brand

Ryan Serhant

Ryan Serhant does a fabulous job expressing himself through Instagram. He engages his audience with quick videos where he speaks directly into the camera.

He shows his devotion to his community by talking about topics relevant to them, all while sharing listings as a professional real estate agent.

His posted content invites followers to stay tuned, especially when he says, “I can’t wait to tell you.” Ryan takes advantage of his famous public image and participates in paid advertising.

Takeaways:

• If you want to portray yourself as a public figure, try drafting content in a way that makes your followers feel included in your life
• Take advantage of paid advertising opportunities, but only if they are relevant to your brand

Jade Mills Estates

Jade Mills uses quick videos posted to her Instagram page to highlight her expertise. She covers topics like the importance of inspections, how a seller carry works, and strategies for connecting with clients.

Among her videos and photo posts are also house tours, giveaways, and tips for “looking the part” as a luxury real estate agent. She really does it all.

Takeaways:

• Viewers have a short attention span. Make sure your posts are quick and to the point
• Create videos that engage your audience by giving them helpful tips and tricks

Carrie Wells Aspen

Carrie Wells shows her love for the outdoors and her community by posting seasonally-enticing pictures of all her homes for sale in Aspen, Colorado.

She mixes detailed shots with drone photography to give viewers a full spectrum look at each property. She makes sure to highlight her team and their hard work, while also highlighting her outdoor adventures.

She lives in Aspen, so sharing the community and attractions nearby does double duty as promotion for her market and her lifestyle. Her top two “pinned posts” are listings that just sold, where she includes details about the property and price.

Takeaways:

• If you live and work in the same community, create content that gives an insider’s perspective on the local lifestyle
• The correct use of hashtags makes your Instagram page easier for followers and potential customers to find

Phillip Owen Salem

Phillip Owen’s personality shines through from the moment you land on his account. You understand he loves fashion, he loves real estate, and he loves animals.

Coming at real estate from a fun and personal angle, Phillip mixes professional luxury with his personal life—and isn’t timid about posting photos of himself next to the pool in his bathing suit.

His photographs feature a blend of magazine-worthy self-portraits and real estate listings.

Takeaway:

• Let your warmth, creativity, and personality shine (without sacrificing professionalism)
• Blend causes you care about with real estate to bring your community together

Cindy Raney

Cindy uses videos to create segments like: “60 Seconds with Cindy” and “Suburban Chic with Zac and Cindy.” This helps her create consistency within her content and gives her viewers something to look forward to.

She highlights “happy clients” with posts dedicated to their experience working with her. Cindy does a great job representing her market and providing up-to-date information on all the homes listed by her team.

Takeaways:

• Showcase your team and the hard work they bring to the table
• Create segments, either weekly or monthly, which can make content planning easier

Carrie Nicholson

Dedicated to a consistent, bright feed, Carrie Nicholson makes buying a piece of the Hawaiian lifestyle look beautiful and carefree. Her page showcases who she is but also provides helpful details for learning about Hawaiian luxury real estate.

For example, when she is selling a beach property, instead of just posting a photo of the ocean, she posts dolphins and gives facts about how potential buyers can see dolphins but not invade their habitat.

Takeaways:

• Create the kind of profile that anyone would enjoy following, even if they weren’t in the market to buy or sell
• Build credibility by sharing your accolades—while also keeping your page fun and personal

Take your Instagram to the next level with Luxury Presence

We hope you’ve been inspired by our picks of the best real estate Instagram accounts. If you want to take your Instagram account to the next level without taking valuable time away from your business, our expert team is here to make it happen.

From developing a strategy to creating content to posting content, our team does the work to scale your following, increase engagement, and establish you as a market and lifestyle expert. Reach out and let’s chat about how we can build your brand and grow your business.

Is Instagram good for real estate agents?

Yes. Real estate agents should consider using Instagram because its format allows potential clients to quickly get a sense of their style and personality as a real estate agent. This can help build loyalty faster than other social media platforms, as people prefer doing business with those they can relate to.

Is Instagram worth it for photographers?

The visual social media app is an effective way to build interest in your work, connect with other photographers, find potential clients, get published, and give and receive feedback to improve your practice. Read on to discover 12 tips that will help you promote your photography on Instagram like a social media pro.

How many realtors use Instagram?

Only 52% of all realtors are on Instagram, according to the National Association of Realtors. That's substantially less than the 90% of realtors using Facebook professionally. However, evidence shows that the 48% of realtors yet to join Instagram are missing valuable marketing opportunities.

How lucrative is real estate photography?

The average real estate photographer salary is $53,035 per year, according to Glassdoor. This is, however, a national median salary. Your annual salary can vary depending on the company you work for, your location, skills, certifications, and experience level.