Your trusted source for Minnesota news today. Read articles, view photos, or watch videos about news in Minneapolis, St. Paul, Twin Cities Metro areas, St. Cloud, Rochester, and beyond. The Star Tribune is committed to provide more of what matters to Minnesotans. All day. Every day. Show Full Package (CPA PEP) Four (4) Modules Core 1 Prep Core 2 Prep Assurance Elective Prep Tax Elective Prep Performance Management Prep Finance Elective Prep 2024 May CFE Prep 2024 September CFE Prep *NEW* Live Classes Online Recorded Classes Internationally Qualified Accountants Sample PrepFormula Case Writing Video Learn About 2023 CPA PEP CPA PEP Curriculum 2023 CFE Tips Request Demo With CPA Marker Why PrepFormula? PrepFormula Course Reviews Your trusted source for Minnesota news today. Read articles, view photos, or watch videos about news in Minneapolis, St. Paul, Twin Cities Metro areas, St. Cloud, Rochester, and beyond. The Star Tribune is committed to provide more of what matters to Minnesotans. All day. Every day. Students also viewed
Related documents
Preview textTea team MARKETING ADMINISTATION PHONE CALLSWITHOUTSIGNALTea team 1. Executive SummaryP&C (protect and connect) is a company specializing in providing exclusive equipment and products to assist customers in communication. One of the products that we offer is communication phone no signal with the message “Don't worry about risks preventing you from exploring the world. With mobile phone's ability to connect anywhere with no signal, you will have a great and safe, worry-free experience when traveling on risky travel”. P&C always aims to become a company specializing in providing essential equipment for adventure travel with top quality and prestige in Vietnam and enhancing Vietnam's image position in the international market. Customers can contact us via website protectandconnect and hotline 190025032021 or go directly to the store at 55 Pham Ngoc Thach Street, Ward 6, District 3, Ho Chi Minh. The product that we bring is mobile phone that can connect anywhere even when there is no signal. Target customers are those who are passionate about adventure travel (trekking, hiking....) but still care about their own safety and travel agencies with adventure travel looking to reduce risk out of touch for customers. The technology product that we bring to customers is an absolute new product to both the enterprise and the market, so P&C is considered as a "pioneer" in the production of this product. After identifying the target market and testing the market, the company has clearer grounds to make an accurate decision about the production and launch of the product to the market. P&C is expected to launch the product officially at the beginning of next year and the main distribution place of the product is Ho Chi Minh City because it is the place with the most developed economic center in the country, suitable for bringing products to widely access more to consumers. The price of the product that we offer is suitable for those with an income of 10 million or more, in addition, our technology product is also designed a GPS positioning chip to be able to locate location easy way for the rescue team to get there quickly. Most of the products on the market have competitors and the current technology line that we launched this time also has a competitor in the market as "satellite phone". This phone can communicate by satellite no matter where you are, especially in severe and dangerous weather. But this type of product is not well Tea team
Tea team 2. The content of the Marketing Plan...................................................................................2 Choosing a new product............................................................................................. In recent years, the adventure tourism industry has developed strongly and the number of adventure tourists has also increased. According to a report on the adventure travel market by Allied Market Research, the value of the global adventure travel market reached 586 billion USD in 2018 and is expected to reach 1,626 billion USD by 2026, reaching CAGR is 13% from 2019 to 2026[ CITATION all19 \l 1033 ] Hiking, trekking is one of the top adventure activities in 2020, according to a report by Adventure Travel Trade Association (ATTA)[ CITATION ATT20 \l 1033 ] At the same time, this type of adventure tourism is also popular in Vietnam. However, this form of tourism also comes with great risks. The cause of the accidents is mostly due to the inability to contact tourist participants. Typically, the case of "45 tourists in Ho Chi Minh City and the guide lost contact on Khanh Hoa mountain. According to initial information, this group rides a bed from Ho Chi Minh City to the Khanh Son district. Then hire 9 local people to guide the way, bring furniture to go trekking (walking through the forest). On Saturday (November 28), heavy rains began to cause floodwaters to rise, this group began to lose contact with relatives, because there was no telephone reception on the mountain([ CITATION KỳN20 \l 1066 ]. Therefore, we produce mobile phones with the function: "communication without phone signal and with the location of consumers. Tea team 2 Defining Mission Statement P&C's mission wants to become the best and most special companion on adventure trips. P&C is committed to providing products specifically for adventurers to enhance the safety of their lives. SLOGAN: BOUNDLESS CONNECTION Focus on a limited number of goals: contribute to and enhance the spiritual and cultural value of adventure tourism of Vietnamese people. Highlighting our policies and great values: in addition to selling our quality products, we also deliver a satisfying customer experience, and our core values are our business ethics and reputation for customers on each product. Defining the main competitive field: currently, our products are unique and exclusive in the Vietnamese market Long-term vision: No. 1 brand in the field of manufacturing and distributing safety products to serve the adventure travel needs of Vietnamese people. 2 Situation Analysis.................................................................................................................................
Tea team Young, creative and dynamic staff, fast technology absorbing.
2 Competitor Analysis............................................................................................................................. ACR PLB-375 ResQLink + 406 Buoyant Personal Locator Beacon[ CITATION AMA11 \l 1066 ] Main features include: Operates in remote areas around the world Battery life for many years Tea team Tracking: Choose 2½, 5, 10, 30, or 60-minute tracking intervals and let family, friends, and other adventurers track your progress with SPOT's easy-to-use Google Maps interface. Integrated compass and programmable waypoints to help you navigate. Check: It is quick and easy to let everyone know you're okay. Different: SPOT Gen3 lets family and friends know you're okay or if the worst happens, send emergency responders your GPS location - all with the push of a button. Target customer: Those who like to go mountain climbing or adventure travel alone, or to the desert, forest, ... Limitations: There is an activation fee and a monthly fee that varies according to the usage you choose. 2019 Unlocked IsatPhone [ CITATION ama17 \l 1033 ] Main features include: With 500-unit prepaid card: Package includes 500 unit Global SIM card ready for prepaid activation with Satellite Phone Store. No hidden fees and it's simple to activate. Purchase minutes whenever you need them, or get set up with monthly service and enjoy uninterrupted connectivity. Global Coverage: No roaming charges: Make and receive voice calls, SMS, track your position with GPS from anywhere on the globe and never pay roaming charges. Your coverage area is Earth (except the extreme north and south polar regions). Package includes Inmarsat IsatPhone 2 satellite phone handset, Lithium-ion battery, International AC wall charger with international plugs, Car DC charger, Holster with a belt clip, Hands-free earpiece, Lanyard, USB cable, USB thumb drive with documentation, Quick start guide, Satellite Phone Store SIM card, and 1-year manufacturers warranty. Tea team Shock, duct, and water-resistant: IK04 shock resistance rating and an ingress rating of IP65: the IsatPhone2 can withstand dirt, dust, and jets of water from every direction. It has a humidity tolerance of 0 to 95%, and an operational temperature range of -20C to +55C (- 4F to +131F). An innovative display technology provides enhanced daytime visibility. Longest lasting batteries of any satellite phone with 8 hours talk time and 160 hours standby. 24/7 customer support: Satellite Phone Store proudly offers Free 24/7 global customer support. Now answering machines – No waiting. Anytime you call an expert will answer the phone and immediately assist you. Different: Inmarsat satellite network is encrypted and secured. Isatphone 2 offers privacy and several lock features including pin and password. Target customer: Great for Travel, Boating, Expedition, Remote Work, Business, Backup solution. Limitations: There is a major problem that when you activate the device and put the sim in to use, there are many machines that malfunction, making the time to activate the device is longer, making the user wait longer. BlueCosmo Iridium Extreme[ CITATION ama16 \l 1033 ] Main features include: + Bluecosmo prepaid sim includes: Easily purchase and load Prepaid Airtime from BlueCosmo. No hidden fees. No activation charges. Visit the BlueCosmo website to easily purchase Prepaid minutes or extensions. Global minutes can roll over if additional prepaid minutes are purchased and added before expiration. Outgoing SMS messages & tracking updates 1/10th minute charge, incoming SMS messages are free. Tea team with all Iridium Extreme airtime plans. GEOS contacts the user to confirm the emergency and notifies the appropriate search and rescue authorities. Target customer: Great for Travel, Boating, Expedition, Remote Work, Business, Backup solution. Limitations: Sound Quality - The phone's sound quality is terrible whether you are using the speakerphone function or not, it has the worst tinny sounding. If you are outside in the wind or small breeze you can hardly hear anything. 2 Market Segmentation......................................................................................................................... Geographic Segmentation: According to statistics, 90% of Vietnamese people have a habit of organizing their tours when they travel rather than going through a travel agency. Vietnam has two big cities, Ho Chi Minh and Hanoi. According to the survey results, 75% of Ho Chi Minh City people prefer to choose a pristine eco-tour to enjoy nature and cultural values of the past and present, promoting conservation. Has a little negative impact on the environment so to conserve nature the phone signal loss is lost. However, 60% of Hanoians are inclined to choose resort tours, entertainment places, and crowded entertainment. Going on vacation is a more luxurious place than usual to visit and relax, so it is unlikely that the phone signal will be lost.[ CITATION int20 \l 1066 ] Therefore, we choose Ho Chi Minh city as the market for this product development. Besides, Ho Chi Minh City is a developing economic center with a population of up to 8,993,082 people (2019). The income per capita is 6,758,000 VND (2019), the second-highest in the country. [ CITATION wik19 \l 1066 ] Demographic Segmentation: Tea team AGE
Tea team
It works like any other key operation. When you want to call someone, press the number and press the call button (5). When you have an emergency, you can press number 1 (6) to contact the police or press 2 (7) to contact the hospital. Tea team Fully charged within 2 hours can be used from 5-7 days. ( used regularly 3-4 days) 2. 8 .2 Place (what is the strategy for place) Direct channel: P&C will sell products directly at the main store in District 3, through the website or order a phone number. Indirect channel: P&C indirectly distributes products to wholesalers, then to retailers, and consumers. Direct agent: Thegioididong, FPT. Through travel companies: Vietravel, SaiGonTourist, ... 2. 8 .3 Price (what is a strategy for price) The cost that customers have to spend to own a phone line with new technology is VND 9,079,000. The price of the product we offer is suitable for those earning 10 million or more because our product is an exclusive product line and currently there are very few. Competitors in the market, it is reasonable to have a high price. The customer mentality that we value is high price along with quality. If the price of the product is too low, the customer will think that our product is of poor quality, and the low price of the product also affects the company's bottom line. Currently, our product's only competitor is satellite phones, which can receive satellite waves for communication, but most of our customers are not aware of this product line, and it currently has a price tag. The price of the ordinary type is about 20 million VND and the higher one is more than 30 million VND, which is quite high compared to the income of Vietnamese people. 2. 8 .4 Promotion (what is a strategy for promotion)Tea team Contact charities so that when reaching a certain level of revenue, the company will deduct 7% of the revenue to award scholarships to poor students overcoming difficulties to build brand image. Contact the press to interview, write articles for the company's products. 2. Implementation (Focus on activity to do strategy – the detail of activity should be stated clearly)should be stated clearly)2. 9 .1 Product Five levels of products Core product: is a specialized phone for communication without a phone signal. Basic product: This phone can be used anytime, anywhere, in areas with or without signal such as in mountains, in forests, or remote areas. The product can text, call like a normal keypress phone anywhere. Expected product: With a no phone signal, for the first time in Vietnam, I think customers will expect if its price is high when it is the only product available on the market and feature calling without signaling? Additional products: The product also has a speed dial setting at key 1 - call the police, key 2 - call the hospital for your convenience when you are in panic, bewildered when you get lost in the forest, when climbing unfortunately you fell, not knowing what to do and who to call to save yourself. Potential products: In addition to the above features, the phone is also equipped with a GPS chip that can determine the location of the phone user in case of a sudden accident, getting lost while in greed adventure travel, trekking ... From there, it is possible to determine Tea team the location of the person in distress and quickly come and save them in time. Product classification schemes The phone is in the passive category because its features are mostly only available for those who are on adventurous travel in need of safety, or in remote areas. And the trend now is modernization, advanced technology, most people will find for themselves a phone with more useful functions than a phone with only listening and calling features. Therefore, this is a product that no one knows and no one thinks about, but when you need it for your adventure trip, it will have great potential value to you. Potential products: In addition to the above features, the phone is also equipped with a GPS chip that can determine the location of the phone user in case of a sudden accident, getting lost while in greed adventure travel, trekking ... From there, it is possible to determine the location of the person in distress and quickly come and save them in time. Good Differentiation: Product form: is a phone with dimensions 115 x 53 x 15 mm, weighing only 85g. The left sidebar of the product will have room to plug the phone charger, on the back of the product there will be the phone's speaker and the company logo is printed. Features: Helps you to communicate with people even when there is no phone signal and can help outsiders locate your location when you have an unexpected accident. Conformance: For everyone but especially those who have a hobby of adventure travel, trekking, or remote areas where phone signals cannot reach. Service differentiation: Easy ordering: contact the online site or you can call a consultant to order products. |
