Quality Glossary Definition: Survey Show
Variations: questionnaire, e-survey, telephone interview, face-to-face interview, focus group Survey is defined as the act of examining a process or questioning a selected sample of individuals to obtain data about a service, product, or process. Data collection surveys collect information from a targeted group of people about their opinions, behavior, or knowledge. Common types of example surveys are written questionnaires, face-to-face or telephone interviews, focus groups, and electronic (e-mail or website) surveys. Surveys are a valuable data collection and analysis tool that are commonly used with key stakeholders, especially customers and employees, to discover needs or assess satisfaction.
When to Use Surveys to Collect DataIt is helpful to use surveys when:
How to Administer a Survey
Survey Considerations
Survey ExamplePearl River School District, recipient of the Malcolm Baldrige National Quality Award, surveys students, parents, and staff annually using a questionnaire developed and administered by a national research firm. This ensures statistically correct methods, allows them to watch changes over time, and enables comparison with other districts. The surveys show areas of satisfaction and dissatisfaction, but not reasons. To find causes, they must dig deeper. Recently, the annual survey showed that the high school students ranked the cafeteria service low. This was hardly surprising, since the research firm’s database showed that almost all high school students rate their cafeterias low. However, Pearl River wanted to improve this rating. A committee of student leaders and cafeteria staff prepared a second survey to get more information. Figure 1 below shows a condensed version of their survey. Demographic information was requested at the top. A short paragraph stated the reason for the survey, some additional information respondents needed to know, and who was eligible to complete the survey. The survey was designed to be filled out quickly with check marks in appropriate boxes. A few open-ended questions were placed at the end. Data from the survey, supplemented with sales data, was analyzed and used to plan menu changes.
Adapted from The Quality Toolbox, ASQ Quality Press. Which of the following is a benefit of using questionnaires for data collection?It is an economical way of accumulating information. It is economical both for the sender and for the respondent in time, effort and cost. The cost of conducting the study with the help of questionnaire method is very low.
What is the advantage of using surveys to collect information?Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted results in which to draw conclusions and make important decisions.
What is an advantage of using questionnaires instead of surveys?Questionnaires can cover every aspect of a topic. One of the biggest advantages is being able to ask as many questions as you like. Of course, it benefits the marketer to keep each individual questionnaire short, since respondents may find a long questionnaire frustrating.
What are some of the main benefits of using surveys quizlet?Most traditional.. Savings of time and money.. Convenience for respondents because they determine when to answer the questions.. Greater assurance of anonymity.. Standardized wording.. No interviewer bias.. Access to Respondents to take time to gather information needed to complete the questionnaire.. |