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You can read the details below. By accepting, you agree to the updated privacy policy. Thank you! View updated privacy policy We've encountered a problem, please try again. 2.When consumers go shopping for pleasure, they are seeking to satisfytheir hedonic needs—their needs for entertaining, emotional, andrecreational experiences.iii.Stimulating1.Advertising, e-mails, direct mail, publicity, and special eventscommunicate the availability of new merchandise or special prices.2.visual merchandising and salespeople can stimulate need recognition;for example, the display of shoes stimulated Eva’s need for shoes tocomplement her new suit.b.Information searchi.Once customers identify a need, they typically seek information aboutretailers, channels, or products to help them satisfy that need.c.Sources of searchi.Internal1.Internal sources are information in a customer’s memory, such asnames, images, and past experiences with different stores. The majorsource of internal information is the customer’s past shoppingexperience.ii.External1.External sources consist of information provided by a host of sources.People search for products and information using search engines suchas Google, visit the websites maintained by manufacturers andretailers, acquire information from traditional media (e.g.,advertising), read blogs, watch product demonstrations on YouTube,and ask friends, in person and through social media.d.Amount of searchi.the amount of information search undertaken depends on the value customersbelieve they can gain from searching versus the cost of searching.18 Thevalue of the search stems from the degree to which the additional informationimproves the customer’s purchase decision.ii.The amount of information search also is affected by (1) characteristics of theindividual customer and (2) aspects of the market and buying situation inwhich the purchase is made.iii.Shoppers seeking hedonic benefits typically spend more time collectinginformation and shopping because they enjoy the process. Customers whohave prior experience purchasing and using the product or service tend tosearch less. Recommended textbook solutions
 Consumer Behavior: Buying, Having, Being13th EditionMichael R Solomon 449 solutions
Politics in States and Communities15th EditionSusan A. MacManus, Thomas R. Dye 177 solutions
Consumer Behavior: Buying, Having, and Being, Global Edition12th EditionMichael R Solomon 245 solutions
Politics in States and Communities15th EditionSusan A. MacManus, Thomas R. Dye 177 solutions Recommended textbook solutions
Politics in States and Communities15th EditionSusan A. MacManus, Thomas R. Dye 177 solutions
Politics in States and Communities15th EditionSusan A. MacManus, Thomas R. Dye 177 solutions
Consumer Behavior: Buying, Having, Being13th EditionMichael R Solomon 449 solutions
Consumer Behavior: Buying, Having, and Being, Global Edition12th EditionMichael R Solomon 245 solutions When consumers are intent on doing what they can to satisfy?On the right side of Figure 4–4 are the results or consequences of being involved with the “object.” When consumers are intent on doing what they can to satisfy a need, they will be motivated to pay attention to and process any information felt to be relevant to achieving their goals.
What is the difference between utilitarian shoppers and hedonic shoppers?Hedonic shopping value reflects the value received from the multisensory, fantasy and emotive aspects of the shopping experience, while utilitarian shopping value reflects the acquisition of products and/or information in an efficient manner and can be viewed as reflecting a more task-oriented, cognitive, and non- ...
What kind of need may be satisfied by shopping and purchasing designer label merchandise?1) When consumers go shopping for pleasure, they are seeking to satisfy their hedonic needs.
Is a group of customers who are attracted to the same retail mix because they have similar needs?A retail market segment is a group of customers who are attracted to the same retail mix because they have similar needs.
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