Should managers be concerned only about the companys financial performance

Financial performance is a broad term that describes a company’s overall fiscal health. When you hear that a business has strong financial performance, that often means it has growing revenues, manageable debt, and a healthy amount of free cash flow.

Definition and Examples of Financial Performance

Financial performance is a general term that describes the overall financial health of an organization.

Financial performance metrics are quantifiable, meaning you can measure. But just as your doctor can’t tell you how healthy you are just by taking your temperature or blood pressure, there’s no single way you can measure financial performance.

Note

Any financial performance metric should be considered in a broader context, such as the company’s business model or even the industry it operates in.

For example, a firm may be rapidly increasing its revenues, but that doesn’t mean its financial performance is strong. To assess its financial performance, you’d also need to look at its expenses, its liabilities, and how much free cash it has available.

How Does Financial Performance Work?

Financial performance matters to investors, who make decisions about whether to buy or sell a company’s stocks and bonds based on this information. But investors aren’t the only ones who care about financial performance. Managers use this information to determine how to allocate company resources. Analysts use financial performance data to make forecasts about future earnings and growth. Lenders use this information to assess whether a company is creditworthy.

Note

A company’s financial performance doesn’t always align with whether its shares gain or lose value. Sometimes, a company’s share prices will tank even after a strong earnings report. Or a company’s share prices will soar, even though it has yet to actually earn profits.

For example, Tesla went public with an IPO in 2010, but it only achieved a full year of profitability in 2020. However, its shares rose from $4.7 at the end of June 2010 to a high of $87 in December 2019, despite Tesla reporting an annual loss of $862 million in 2019.

The U.S. Securities and Exchange Commission. "Beginners' Guide to Financial Statements." Accessed July 20, 2021.

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Every day, managers make decisions that affect their company’s financial performance, whether it is scheduling operations, hiring and firing personnel, preparing a budget, approving a capital investment, or sending an invoice for payment. Often these managers lack the basic financial skills to allow them to understand the financial implications of their decisions. As a result, resources are wasted, poor decisions get made, and the financial performance of the organization suffers. Based on my experience working with nonfinancial managers over the years, I have identified five basic financial skills that anyone with management and supervisory responsibilities should have. 

1. Cash Versus Accrual Accounting 

There are two methods of accounting used to record business transactions: cash and accrual basis accounting. Most medium-sized and large corporations use accrual accounting, so it is important to understand what this means for you as a manager. When does an expense get charged against your budget? When do you receive credit for a sale? Does a purchase order generate an accounting transaction?

Understanding the difference between these two methods of accounting is important to manage your cash flow, spending levels, the obligations to your vendors, and the receivables due from your clients. 

2. The Basic Financial Statements 

Managers should be familiar with the basic financial statements prepared for external users and what information is presented in each statement. An understanding of the financial statements will provide you with the basic terminology needed to communicate with your accounting and finance personnel. In particular: 

  • What information is presented in the financial statements?  
  • How are my actions reflected in these statements and what line items do I affect? 
  • Does my company use a different format for internal financial reporting? 
  • Do I understand how to use these statements to improve the financial and operational performance for my areas of responsibility? 

3. Budget Preparation 

Managers should know how to prepare a departmental budget, a quantification of the resources you require to achieve the objectives and actions plans for the next fiscal year. It is not a formality to satisfy the demands of top management, lenders, or investors.

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The budget preparation process is a time to question how resources are being used and if they could be used more effectively or efficiently. Departmental spending should be directly tied to the objectives, strategies, and action plans for the budget year and aligned with company’s strategic plan.

Managers should identify and document the operating assumptions that drive their spending levels. Each line item should have a reasonable basis of estimation, such as sales or production volumes, number of employees, percentage of salaries, and cost per employee, among others. 

4. Variance Analysis  

Managers need to analyze the variances against the budget or forecast. All significant variances, favorable or unfavorable, should be examined.

Managers should be able to relate the variances to what happened in their department or work area for the accounting period. Is this a one-time variance or will it be recurring for the remainder of the year? Do you need to include this variance, favorable or unfavorable, in the financial forecast for the quarter or the fiscal year? If you cannot explain the budget variances based on your knowledge of the operations, you should contact the finance department immediately. 

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5. Financial Analysis of Capital Investments and Strategic Initiatives  

Managers often present and defend capital investments and strategic initiatives designed to improve operational and financial performance. The financial evaluation of these projects is key element of the approval process.

Managers should know the assumptions that underlie the financial analysis of any project championed under their leadership and ask the hard questions. I have seen companies waste millions of dollars in projects and initiatives based on a faulty financial analysis.

Managers should also understand the concept of return on investment (ROI) and how to interpret the results of the common financial techniques used to measure ROI: payback, net present value (NPV), and internal rate of return (IRR). They should identify how a project will affect particular line items on the balance sheet and the income statement and the impact on the financial performance of the site or the company if the financial objectives of the project are not met.

Financial skills are an integral part of the basic toolkit that any manager should have. Managers should understand the financial implications of their decisions and how to use financial information to improve their company’s performance. Training and development organizations should ensure that their leadership development programs provide the basic financial skills that their leaders need to manage the business more effectively.

Check out similar articles: Want to Hire People Who are Emotionally Intelligent? Do These 5 Things

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Should managers be concerned only about the companys financial performance

About the Author

Lianabel Oliver

Lianabel Oliver is CEO and chief learning officer at OBALearn. She is a recognized expert in the field of cost management and management accounting with extensive industry experience, and has trained thousands of employees at all levels and in all industries. 

Why is it important for a manager to know the financial position of the company?

The financial position helps the management understand the company's performance in comparison to the other businesses and the sector. Providing management with accurate information enables them to form proper policies for the companies and make correct decisions. These statements rank the performance of management.

What are financial managers concerned with?

Financial managers perform data analysis and advise senior managers on profit-maximizing ideas. Financial managers are responsible for the financial health of an organization. They create financial reports, direct investment activities, and develop plans for the long-term financial goals of their organization.

Why financial manager must be careful in every decision he made?

Daily decisions made by financial managers affect the company's cash position and its overall financial health – including the company's ability to grow and expand. Missteps can have serious and costly repercussions.

Why is financial performance important for organizations?

Why Is Financial Performance Important? A company's financial performance tells investors about its general well-being. It's a snapshot of its economic health and the job its management is doing—providing insight into the future: whether its operations and profits are on track to grow and the outlook for its stock.